Talk Radio/Media Industry News

Thursday, August 8, 2013

How Many Watts does it Take to Broadcast at a Distance of 150 Years? Today you can make great art from your remote studio or your home and share it with the world, even through syndicated AM and FM radio. But with “terrestrial radio,” the show’s over as soon as it’s over. New wave talkers, The Freedom Feens (syndicated by GCN) co-host Michael W. Dean posts an information-packed advice column today (8/8) in which he suggests putting your show out there on every modern digital platform available and create programming for the ages – not just as disposable media junk food. He talks about putting material out into the cyber-universe that will remain relevant for 150 years or more — writing, “If you want it to have a chance at living on after you’re gone, you need to make it as timeless as possible, as good-sounding as possible, and make it as easy as possible for people to get and share the archives. And you need to work like the world depends on hearing it (because it does) rather than waiting for someone to come along and do it for you. Because that ain’t happening anymore.  Art becomes media as soon as it leaves your studio. Do you want your media to be like the daily fish wrap newspaper? Or do you want your media to be cherished and studied and enjoyed in 150 years? The answer is largely up to you.”  To read Dean’s compelling opus, please click here.